Social Housing HomeSwapper Exchange Website v1

A social housing tenancy exchange / swap-matching platform: tenants list their house, flat, bungalow, flatlet, set what they're looking for (upsize / downsize / like-for-like), and get matched with other tenants nearby using Google Maps location data.

Tech stack: PHP, MySQL, JavaScript, jQuery, CSS  |  v1.0.0

What's included

• CORE SWAP PLATFORM
• Tenant accounts with email verification, secure password handling, and full profile management
• Listing creation covering property type, bedrooms, bathrooms, rent, landlord details, tenancy type, adaptations, and photos
• Desired-swap preferences: upsize, downsize, or like-for-like, with target areas and search radius
• Smart matching engine that automatically scores nearby listings against each tenant's stated preferences and notifies them the moment a match appears
• MultiSwap: chain-matching for 3-or-more-way exchanges — the kind of swap that's often impossible to find through a simple one-to-one search, since it works even when no direct match exists between any two people
• Private in-platform messaging between matched tenants, kept inside the site until both parties are ready to share contact details
• Full request-and-response workflow for arranging viewings and formal exchanges
• Referral program: inviting a friend who joins and lists their home earns the referrer a Featured placement for their own listing, with no cap on referrals
• LOCATION INTELLIGENCE
• Google Maps integration for pinpoint-accurate listing locations, not just postcode-level guesses
• Real driving/walking distance calculations between a tenant's current home and their desired area, rather than straight-line estimates
• Nearby amenities shown automatically for every listing
• Local crime statistics pulled live from the UK Police's official public data feed, giving tenants real context about an area before they even arrange a viewing
• MONETISATION, BUILT TO GROW WITH THE BUSINESS
• Toggleable Free Mode / Paid Mode — the whole site runs completely free until the owner is ready to introduce subscriptions, at which point it switches on with no rebuild required
• Full PayPal subscription integration for paid plans
• Complimentary account system, letting staff grant free access to specific tenants (housing officers, pilot users, goodwill cases) with automatic expiry
• BUILT-IN CONTENT & SEO PLATFORM
• A full blog system with a genuine static-site-generation engine: published articles are rendered to real static HTML files rather than rebuilt from the database on every visit, giving near-instant load times at effectively zero server cost per page view
• Rich text editor for writing posts, drag-and-drop control over the order articles appear in, and keyword tagging shown as pills on both the article and its index card
• A built-in keyword research tool, pulling live search-suggestion data to help identify what people are actually searching for — with no paid API subscription required
• A competitor content analysis tool: point it at up to three competitor pages and it scores them on depth, structure, tone, and storytelling style, surfacing the keywords they're targeting that you might be missing
• "Swapper Stories" — a dedicated page of short, real first-person swap stories, each optionally credited to a named author and tagged with the relevant council or housing association
• A searchable public directory of over 1,500 officially registered UK social housing providers, sourced from the national regulator's own public register — a genuinely valuable, hard-to-replicate resource that also drives organic search traffic
• Every page carries proper structured data, meta tags, and sitemap entries out of the box, so search engines understand exactly what they're looking at
• ADMIN COMMAND CENTRE
• A real-time activity dashboard: 30-day trend charts for new signups, new listings, messages sent, matches made, and property page views — built from the platform's own data, no third-party analytics dependency required to see what's happening
• Full user and listing management, with the ability to feature, suspend, or edit any account or listing directly, including editing on a tenant's behalf to help them fix up their profile or listing